We developed the entire Book a Break brand system as well as tone of voice that would elevate the brand to inspire travelling with no stress in beautiful coastal homes. We created a distinctive identity executed by design, a brand where nature and refinement work together. Eager to challenge the current holiday rentals market, Book a Break approached us to create their branding in a way that would shake up the industry and accurately capture its brand true character and reflect its core values and style. With the use of coastal imagery and a vibrant colour palette the Book a Break brand stands tall against in the competing market and approachable to families and those wishing to rent out their humble abodes.