We had the honour of creating the brand for Columbia Universities Spatial Epidemiology Lab. We helped the New York team form a unique and impactful brand identity through intersectional design and a sense of symbolic reference. Providing a platform for discussion and connection; a space to discover diverse technologies, scientific and data based information and the stories of men and women across the world. The branding need to reflect innovation within the technology sector and also remain rooted in community values.
We have expanded this mentality through futuristic typography, tactility and tone, creating an identity with purpose that is evocative and people can connect with. Accompanied with a vibrant colour palette and strong visual elements the elevated brand suite focuses on the importance of people and precision in information.