San Francisco Unicorns Brand Strategy Brand Guide Go-To-Market Website

Our task was to define the brand story and infuse it with vitality and community spirit. The work included delivering the organisation’s definitive style guide to ensure a cohesive picture across its website, digital advertising, social media, billboards, print media, press, player uniforms, sponsorship programs, and promotional merchandise.

A research immersion in California provided insights into the local culture by engaging with fans, players, media, and stakeholders. The challenge was to position the San Francisco Unicorns in a way that resonates at the grassroots level, creating a fun, family-friendly identity underpinned by the ‘magical unicorn’ to bring the sport of cricket to the people.