San Francisco Unicorns Brand Strategy Brand Guide Go-To-Market Website

Our task was to define the brand story and infuse it with vitality and community spirit. The work included delivering the organisation’s definitive style guide to ensure a cohesive picture across its website, digital advertising, social media, billboards, print media, press, player uniforms, sponsorship programs, and promotional merchandise.

A research immersion in California provided insights into the local culture by engaging with fans, players, media, and stakeholders. The challenge was to position the San Francisco Unicorns in a way that resonates at the grassroots level, creating a fun, family-friendly identity underpinned by the ‘magical unicorn’ to bring the sport of cricket to the people.

San Francisco Unicorns player with logo branding stickers
San Francisco Unicorns brand copy
San Francisco Unicorns branding logo suite on brand colour backgrounds

We’ve been tasked with injecting high energy into the brand in a way that will appeal to the American audience.

We’re thrilled to partner with the San Francisco Unicorns on this pioneering venture and to create an immersive and engaging experience on the field and online for Unicorn fans worldwide.

See the new website for yourself.