Trackday Brand Identity Brand Guide Website Design Digital Assets

TRACKDAY (trackday.com.au) is a platform providing a social community where motor enthusiasts can share their knowledge and experience in track racing, striving to amplify the integral community aspect of AM/Semi Professional Motorsport. TRACKDAY will allow people from beginners to experts to get access to people in the community who have already embarked on the journey and who want to share their experiences openly.

Our task was to make Trackday a trendsetter and pioneer in a huge industry of ‘Track Days’ that was yet to solve one problem.. and that was to build a community and a single place to showcase your Trackday events to not only your members, but possible new members. Through creating an attractive, fun and engaging brand presence, Trackday have positioned themselves at the front of the grid. Brand Design was only the starting point for this project, but through a recognisable icon design and colour palette, Trackday will quickly feel familiar for the regular motorsport enthusiast.