We have worked on the Smart Athlete Brand from the very beginning and we have excitedly help the Smart Athlete Tennis crew broaden their design assets and marketing across Melbourne.
From the get go the design approach has been bright, bold and innovative. The logo itself represents the fluidity of the movement and elegance of a tennis serve. Smart Athlete Tennis value the connection between community and passion which lead the team to creating a bold and confident logo mark. We chose a playful and vibrant colour palette along with an energetic photography which made it easy to pay homage to the brand across their signage, merchandise and digital marketing campaigns.